RUCOGRIP®: Signaling Global Identity, Sourcing Advancement, and Market Positioning
ACCESS Rudolf Technologies, LP, a wholly owned subsidiary of Rudolf, today announced the launch of a refreshed brand identity for its organofunctional silane product line, marking a significant milestone in the company’s commitment to sourcing, global identity, and customer-focused consistency.
The newly branded organofunctional silane product line, RUCOGRIP embodies the company’s vision to deliver high-performance solutions for industries ranging from coating, adhesives, and sealants, construction, and advanced materials. With enhanced visual characteristics and a streamlined product portfolio, RUCOGRIP® aims to make selection, application, and integration easier for customers worldwide.
“This rebranding represents more than just a name change—it reflects our transition to a uniform international identity as organization,” said Diana Savastano, Managing Director of ACCESS Rudolf “Our organofunctional silanes have been trusted for their quality and performance, and the new identity reinforces our commitment to our customers as well as the global RUDOLF brand.”
Organofunctional silanes are critical coupling agents and surface modifiers that enhance adhesion, durability, and chemical resistance across diverse applications. The refreshed brand will unify the portfolio under a single, cohesive character, making it easier for customers to navigate technical specifications and select the right solution for their needs.
Key highlights of the new branding initiative include:
- Unified Product Naming: Streamlined naming conventions to simplify product identification and selection by CAS Number or offset type.
- Modern Visual Identity: A fresh look designed to reflect innovation and performance.
- Enhanced Customer Experience: Updated technical and regulatory documentation, support resources to ensure smooth integration into formulations and production processes, and a fresh web presence.
The launch of RUCOGRIP® reaffirms ACCESS Rudolf’s position as a trusted partner in silane technologies. It underscores its long-term commitment to maintaining a regionally available domestic supply of high-value solutions to customers. This branding transition will take place over the coming weeks, with the official launch at the American Coatings Show in May 2026.