Partnerships Driving a New Era of Responsible Fashion and Innovation
On 10 April, the RUDOLF HUB 1922 became the venue for a groundbreaking industry dialogue. In cooperation with Première Vision, RUDOLF hosted an exclusive event that brought together leading figures from the fashion and textile industry, innovative brands and representatives from science and research.
The debate covered a wide range of topics, from the opportunities offered by sustainable chemistry and the challenges of the circular economy to the urgent need for environmentally friendly design. Each presentation provided new food for thought and emphasised the importance of an original, economically viable – and above all cooperative – approach.
It was a discussion that not only reflected on the present, but also provided decisive impetus for the next era of sustainable fashion.
VAUDE & sustainable chemistry: How real partnerships are shaping our future
When responsibility drives innovation
Chemistry can be sustainable – if used correctly. What sounds like a contradiction at first glance has been proven in practice by VAUDE for years. As an outdoor equipment manufacturer with high standards of functionality, environmental compatibility and social responsibility, VAUDE shows how chemistry can enrich everyday life. In Milan, we were given an impressive insight into this journey – open, solution-oriented and forward-looking.
Working together for clean textiles – VAUDE's detox success story
The story began in 2013 with the start of the detox substitution of 11 prioritised pollutant groups. Two years later, in 2015, VAUDE was one of the first companies to sign the Greenpeace Detox Commitment and, at the same time, launched the Environmental Stewardship Project to systematically develop its environmental and chemical management.
Over the years, VAUDE has made measurable and consistent progress. From stronger supplier engagement to transparent communication and ambitious chemical substitution, the company has proven that true change is achievable through determination, clear targets and a collaborative spirit.
These achievements reflect not only VAUDE’s deep commitment to environmental responsibility but also show that continuous improvement is possible – especially when sustainability is integrated into the very core of business strategy.
These figures not only demonstrate the seriousness with which VAUDE pursues its goals – they also prove that continuous improvement is possible when approached strategically.
RUDOLF: Technology partner for sustainable function
Working with innovative partners such as RUDOLF can be a key component of success. A perfect example: With its BIONIC-FINISH® ECO technology, RUDOLF provides a high-performance, PFC-free impregnation that meets the high demands of outdoor clothing – functional, durable and environmentally friendly. This technology is a prime example of how chemical companies should not be deterred by challenges. On the contrary, those who are prepared to tackle complex tasks such as detoxification can help shape the industry with responsible innovation.
Chemistry as an enabler, not a risk
VAUDE and partners such as RUDOLF show that chemistry can be a real enabler for sustainable textiles. Whether through water-repellent, durable or resource-saving finishes, when technology meets responsibility, solutions are created that benefit people and the environment.
A future through cooperation
The dialogue in Milan confirmed how important transparency, cooperation and a willingness to learn are in the supply chain. VAUDE lives this philosophy with clear standards, open communication and a genuine interest in partnership-based solutions. The success is visible – and encourages further transformation in the industry.
Change requires courage – and the right partners
VAUDE proves that ecological responsibility, technological innovation and economic success are not mutually exclusive. The Detox process is not a story of sacrifice – it is a success story. And chemicals that are consciously changed become the key to sustainable products that work in everyday life while protecting the environment.