HUB 1922 - Rudolf Fashion Division makes its debut at KINGPINS Amsterdam

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03p. m.31Europe/Berlinp. m.31

NEWSROOM

Fall Winter 2019 Kingpins show took place in Amsterdam on 18th/19th April 2018.

Fall Winter 2019 Kingpins show took place in Amsterdam on 18th/19th April 2018. RUDOLF GROUP was among the exhibitors in the exclusive “Transformers” section and unveiled the new-born unit HUB 1922.

RUDOLF’s HUB 1922, represented by Alberto De Conti, Head of RUDOLF Fashion Division, Dieter Heine, Vice President Textile, and Christine Körner, Director Textile Labs/Textile Concepts, showcased a denim collection whose looks were created by using the newly established range of auxiliaries for denim and garment finishing.

Furthermore, the tradeshow offered a unique opportunity to launch 3 concepts for garment finishing that position RUDOLF’s prime functionality in a whole new way: SHELTER – water repellence and antimicrobial finishing as tools to reduce both frequency of domestic washing and water consumption; ODYSSEY - a journey through signature hand-feels; MEMOFLEX – revolutionary shape retention for stretch denim.

The booth of RUDOLF / HUB 1922 presented a fresh point of view on garment finishing, was extraordinarily successful in attracting many visitors and in triggering substantial talks that already lead to trials being carried out at excited customers around the World.