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Bright Blue Beach Unveiled at Kingpins Trade Show

18p. m.30Europe/Berlinp. m.30


RUDOLF HUB1922 and FashionArt explore and redefine the possible different roles of denim through science, creativity and Italian craftsmanship.

RUDOLF HUB1922 and FashionArt, industry leaders renowned for their commitment to innovation and sustainability, are set to unveil a rather unprecedented partnership at the upcoming Kingpins Trade Show in Amsterdam.

The collaboration, through a very sophisticated, beach-inspired setting, promises to redefine denim through a fusion of disruptive product reinventions, science-based sustainability, pioneering creativity, and exquisite Italian craftsmanship.

The dedicated space at the show, a culmination of months of intensive teamwork, will serve as a testament to the transformative power of partnership in pushing the boundaries of traditional denim production. Visitors can expect to be captivated by a showcase of revolutionary denim products that truly challenge conventions.

"We are thrilled to join forces with RUDOLF HUB1922 to present a groundbreaking vision for the future of denim" said Andrea Rambaldi, MD of FashionArt. "Our collaboration combines the best of both companies - our commitment to sustainability, innovative technologies, and unparalleled craftsmanship - to create something truly extraordinary".

Through a marriage of cutting-edge science and artisanal expertise, the stand will highlight the companies' collective efforts to minimize environmental impact while maximizing style and durability. From advanced dyeing techniques to pioneering recycling methods, each denim creation embodies a dedication to sustainability without compromising on quality or design.

"We believe that functional fashion should not only be responsible but also – and especially - stylish and innovative," said Alberto De Conti, MD of RUDOLF HUB1922. "Our collaboration with FashionArt exemplifies this belief, showcasing how science, creativity, and craftsmanship can come together to deeply redefine an industry"

Visitors to the Kingpins Trade Show are invited to experience this groundbreaking collaboration firsthand at the joint stand GREEN AREA BOOTH N . Prepare to be amazed by the future of denim, where sustainability meets style, science meets creativity, and tradition meets innovation.