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Unexpected associations.



HUB 1922, the fashion division of the RUDOLF GROUP, is confirmed as exhibitor at the April 2019 edition of the Kingpins Show in Amsterdam where it mixes and matches technical ingredients for new denim aesthetic with real functionality for apparel. That's how they create their own style, not a season’s theme, but a mega-trend in synch with the course the industry is on.

Amsterdam/Geretsried/Milan. After the first steps moved in the arena of garment processing during 2018 and the official opening of HUB 1922 (centre of excellence for fashion and beyond), RUDOLF GROUP has been aggressively approaching a second phase of development. That is, the savvy blend of the technical findings recently acquired, so that additional and surprising possibilities are available to creative minds.

The underlying rational is that the conscious product innovation apparel brands and retailers are looking for cannot be merely based on technical skills. It demands a broad vision, critical thinking, logical deduction and the desire to stir it all up and intelligently explore unexpected associations of available solutions.

“It's like staring at a jar of Italian salad dressing sitting on the table. Most of the seasoning settles to the bottom. But when you shake that bottle up, all the ingredients mix together and the flavor is perfect” says Alberto De Conti,

Creativity, as has been said, consists largely of rearranging what we know in order to find out what we do not know. Hence, in the creative process fostered by RUDOLF HUB1922, technicians and designers looked afresh at some of the aspects that are normally taken for granted.

Specifically, when it comes to the areas of focus for denim and beyond, two separate components contribute to the umbrella concept called unexpected associations:

  1. The first component, contributing to the aesthetic dimension, is the further technical perfection of the HypNO product family, which is now significantly optimized in its formula. This ultimate alternative to both potassium permanganate and hypochlorite is a truly global solution available around the World and is a whole new approach to denim finishing.
  2. The second component, made by the collection of functional, technical innovations launched throughout 2018, inject a layer of intelligent ingredients that make the final product executions beautiful garments as well as yardsticks of quality.

“The most remarkable thing about Rudolf and HUB1922 is our capacity to research, to overcome, to create, to transform and to be greater than the obstacles we find” Says Dr. Schumann, General Manager of RUDOLF GROUP.